Many freelancers have concerns about what is SEO; what is SEO copywriting; what is SEO writing. This article discusses – in information – what thisis And, how to generate income from it as a freelance author.
What is SEO?
SEO is an acronym for the expression “search engine optimization.” Search engine optimization is everything about doing particular things to your site to drive more traffic to it so that you can increase online sales – and traffic.
What are a few of these “things?”
There are lots of, however here we will discuss what it is as it uses to freelance authors. And, this indicates composing text in a specific method so that web internet users (ie, web users) can arrive on a specific website.
What is SEO As It Relates to Freelance Writers?
What freelance authors require to be interested in is keywords. What are keywords? Keywords are the words and expressions that web internet users key in when they look for things online.
For example, let’s state you had an interest in beginning a foreclosure clean-up organization. You might not understand anything about it besides foreclosures are hot in the news today and you have an interest in beginning this type of business.
So, you log onto your preferred online search engine, (eg, Google, Yahoo! MSN, and so on) and key in the keywords “foreclosure cleaning business” or “foreclosure cleaning” or “foreclosure cleanup” or some other appropriate keyword expression.
Note: When you type words into an online search engine to discover something on the web, the words you key in are called a keyword (one word) or a keyword expression (2 or more words with commas in between).
How Businesses Get to the Top of Search Engine Results
When you key in these words and hit “ENTER”, a lot of websites turn up and you begin to browse (ie, click the outcomes) and begin examining the websites to see if they have the details you require.
The websites that turn up are the outcomes that online search engine like Google, Yahoo, MSN, et al think are the most appropriate to the keyword expression (aka search expression) you key in. Companies pay a great deal of cash to be amongst the very first 2 or 3 pages in the outcomes that online search engine return.
Why SEO Copywriters are So In Demand and How They Make Their Money
One of the methods they get to turn up in the very first 2 or 3 pages of outcomes is to have appropriate text which contains the appropriate keyword expressions. And, this is where you as an SEO copywriter can make a great deal of cash. You compose the text that their website requires to turn up high in online search engine outcomes.
Many times, business will merely provide you a lot of keyword expressions and let you compose what you desire– as long as it’s a specific length (typically 300- 500 words).
There are lots of independent authors – numerous thousands, if not a couple of million. BUT, just a small minority understand what SEO is and how to compose this kind of copy. And, this is why they’re so in need.
SEO copywriters have an in- need ability. And, as a growing number of business move bigger parts of their marketing budget plans to web marketing, there is an even higher need for their abilities.
In the Search eEngine View article, The SEO Copywriter: Wordsmithing the Web, William Flaiz, highlights the value of an SEO copywriter. He composes:
“The role of the agency SEO copywriter is unique because…. Suddenly, the writer must optimize press releases, craft articles for social news, monitor social network communications, and develop wiki content…. a strong SEO copywriter is adaptable and capable of internalizing a lot of new information extremely quickly. These unique individuals have fast become the backbone of many SEO engagements. If content is king, then they [SEO copywriters] are the kingmakers.”
And this is why SEO copywriters can charge a premium for their services. If you’re trying to find a method to begin or optimize your earnings as an online freelance author, then SEO copywriting is they way to go.