The Impact of Search Engine Optimization On the New Home Industry

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By currently, the majority of home builders have a web site and also do email. Many are joining some degree of social networks such as LinkedIn or Facebook. Some are also blogging. But think me, the results of the Internet are not over and also the require to find out and also expand with this extraordinary new tool is just starting.

I intend to speak briefly concerning SEO (seo). What is it? Search engine optimization, according to Wikipedia is: the procedure of improving the quantity or top quality of web traffic to an internet site from online search engine using “natural” (“organic” or “algorithmic”) search results page. In short, SEO is enhancing your site to obtain even more web traffic from online search engine. I will not try to make you SEO professionals in this write-up. My objective is to just aid you recognize the subject so you can ask the appropriate concerns when you employ another person to aid you with your SEO.

There are generally 3 methods consumers can locate your site: straight web traffic check out, referring website check out, and also online search engine check out.

Direct Traffic Visit

Direct web traffic site gos to are when the consumer type in your site address (URL) right into the internet browser. This is without a doubt the finest type of site check out and also practically needs no SEO, yet allowed’s address it quickly. For circumstances, my site for the month of March obtained 40.62% straight web traffic, 37.5% referring websites web traffic and also 21.88% online search engine web traffic. That implies virtually 41% of all my gos to were from individuals that either have me bookmarked or that found out of my site from my advertising initiatives.

That’s the vital to route web traffic gos to: market your site anywhere. I suggest that every advertising venture must have your site address on it. If I was you, I would certainly place it on my hats, vehicles, promotions (print, radio, online, tv), pens, contracts, indicators, screens, nametags, sales brochures, signboards, cups, t-shirts, all cost-free presents and also anything else you make use of for advertising. The extra you straight web traffic to your website the much better. The extra you market your internet address, the extra you will certainly see your straight web traffic boost so spread out the word.

Referring Site Visit

A referring website check out implies the site visitor to your site originated from one more website. An instance would certainly be when a consumer browses the web and also Google’s (that’s Google as a verb) ‘new residences Pittsburgh’ right into the search box, it’s really feasible and also most likely that of the leading outcomes will certainly be an internet website like or or perhaps When a consumer mosts likely to a site like the 3 discussed over they are searching for a home. If you are taking part keeping that website – to put it simply you have your residences noted on say, – after that you might turn up in the consumer’s search specifications. If your firm shows up and also they consumer clicks via to your site, the website has actually done it’s task and also you simply obtained a referring website check out.

Another opportunity is that you lately sent a news release concerning your firm’s new design home opening. If you sent out that launch to or and also consisted of some ‘support message’ in it, the consumer can have connected to your support message and also gone straight to your website. For instance: My firm provides numerous home builders getting in touch with solutions. In that sentence, the word firm is what is referred to as support message. If you click it you will certainly be routed quickly to my site. That would certainly be a referring website web link too. Inserting anchor text into online communication like social network conversations and online PR is a simple method of SEO.

Search Engine Traffic

The last way to direct traffic to your website is using search engines. It is this form that dictates the need for SEO. According to Net Applications, search engine market share at the time of this article looks like this:

Google – 81.39%

Yahoo – 9.93%

MSN – 2.92%

Microsoft Live Search – 2.08

AOL – 1.83

Ask – .99%

Other – .12%

That tells me one thing: Google is the search engine you need to pay attention to, then Yahoo. Without going into a bunch of techie-talk you will neither understand nor be able to act on, let’s just skim the surface of the subject.

I believe there are two topics you should be aware of. The first is pay per click advertising (PPC). PPC is the Internet advertising process that allows you to buy access to certain keywords (we will talk in length about keywords next month) and pay when someone clicks on your ad. In Google these ads are called Sponsored Links. In Yahoo they are called Sponsor Results. These ads are simply a way to purchase your way to the top page of a search engine.

For instance, let’s say you want the keyword green builder. That’s a pretty hot topic right now so it’s likely that many people and businesses are competing for that term – 128,000,000 to be exact. Considering that there are only 10 organic spots and 12 PPC spots on the front page of Google, well… you can see your immediate dilemma. Here’s a little-known secret tip concerning PPC keywords: the better the keyword/keyword phrase, the cheaper it is. Now, where else in life can you get that? I’ll address that in detail next month.

The second type of search result is the ‘organic’ search result. Organic search results are often referred to as Free. The truth is that you do not pay to get them, but trust me they are not free. With 128,000,000 competing sites trying to get the keyword green builder, you can believe money is on the table. The key to organic searches is SEO. There are many factors to a successful SEO campaign. Here are a few with brief definitions:

1. PPC – Although PPC was addressed earlier as a guaranteed means of getting to the top of a search engine, it is also a very helpful tool to narrow and discover powerful keywords that will also help you in your organic search results.

2. Keyword Research – Keywords are the lifeblood of an organic search. I will dedicate the entire column next month to keywords and keyword phrases. In short, keywords are the words and phrases you or a customer key into the search field of a search engine like Google or Yahoo when you are looking for something online. For this discussion we will address three places keywords are used:

a. Meta tag title tag* – this is the brief description you see at the top of every webpage.

b. Meta tag description – this description is not always visible to the user, but if your website comes up in a Google or Yahoo search, the meta tag description is the brief description you see.

c. Keywords – Within the body of your page programming is a meta tag called the keyword. This, along with the two previously mentioned is where the keywords you have chosen can be found.

*If you are in any website and you go to ‘View’ – Page Source, a window will open up. This is where you can see these items.

3. Content Loaded Copy – When you write website copy, you will need to make sure that the copy uses the keywords enough times and in proper fashion to allow the search engine crawlers to consider your website relevant. For instance, if the keyword search is ‘green builder’ and your home page never mentions the term, you will not be considered relevant and therefore will not be included in the search results.

4. Social Media Marketing (SMM) – Social media marketing is the processes involved with maximizing social media (LinkedIn, FaceBook, Squidoo, Flikr, etc.) to improve your Internet presence and therefore improve your relevance on search engines.

5. Link Building – Search engines like it when you are connected with other sites. That doesn’t mean if you put tons of links on your site to other sites that it will help you. The real issue is having other websites that are linked to you. This is also accomplished using on-line PR and also web directory submissions.

There are many things we could review and also discuss concerning SEO. This is just a brief synopsis to hopefully help you become more knowledgeable and also therefore more powerful as you explore the Internet and also it’s result on your service.

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