The Taoist Approach to Email Timing

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I’ve heard great deals of folk consume about when to send out e-mails to your list.

And I’ve checked out whole chapters in books committed to this subject.

Some folks state it’s finest to send them in the early mornings. Lots of readers examine their email very first thing, so you desire to be at the top of the list.

Similar thinking enters into lunch break e-mails, commute-home e-mails and night e-mails.

Then they reverse and pretend they have actually stated something beneficial, rather of ‘practically whenever, actually’.

So … terrific. Send your e-mails whenever, I think.

But it becomes worse than that.

When should your e-mails circle the world?

I as soon as practically registered for a marketing course. This little anecdote isn’t why I chose versus it – a couple of things didn’t exercise – however it’s funnier if I state it is.

Anyway, the sales letter for this training stated these 2 things, with complete genuineness.

“We provide this elite training online to students in over 50 countries around the world.”


“We have our weekly FAQs at 2:00pm, which is a convenient way to break up your afternoon.”

Sigh …

You understand, in some cases it’s aggravating living in Australia Whenever a motion picture or task launches ‘next Spring” we have to wonder, so they mean Autumn? And when something arrives ‘on the 10th’, it’s really the 11th for us.

Minor inconveniences, sure.

But this sort of stuff really takes the pie.

The meetings are at 2pm? Great. Whose 2pm? They didn’t even include a time zone with that…

As it turned out, that oh-so convenient ‘afternoon meeting’ was 4am my time. Yeesh.

So many marketers brag about knowing their prospects inside and out… yet forget they live in different time zones.

This comes back to your emails. Maybe you decide you want to catch the morning vibes with a 6am email. Whose 6am, though? Because it’s always early morning, late afternoon and the dead of night somewhere.

No time is the right time

But maybe you run a local business, so all your readers are in one time zone. What then, huh?

There’s a sensible yet paradoxical philosophy in Taoism. Hints of it show up in other religions – definitely Buddhism too.

The Taoists say it like this:

No Way is the Way.


If someone shows you ‘the Way’ (to enlightenment, say), then it isn’t the Way. The Way can’t be shown or codified. You have to find it for yourself. There’s only so far dogma and gurus and teaching can take you.

The answer can never come from without.

So if you hear an answer, it isn’t the right one.

Similarly, no time can be the right time. Let’s say someone discovers that, sure enough, 6am is the perfect time to send an email. Within a month, everyone blasts their lists then, drowning each other out.

Meanwhile, the email that arrives 12 hours ‘late’ stands out.

So don’t sweat it. Send them whenever you want.


I doubt it matters much anyway. Folks read emails that are interesting, persuasive and informative, not those that arrive at just the right time.

Focus on getting your writing down, rather than chasing a minor-if-anything boost from timing.

“But, wait, timing does matter for me!”

Then once again, a few of you will require to concentrate on your schedule.

If you reveal lunchtime flash sales for your dining establishment, you most likely desire to send them at 11am or twelve noon, not night.

Lighter e-mails may land much better on Wednesdays (from folks searching for a mid-week break), Fridays (even if) or the weekend.

Business e-mails most likely desire to head out throughout company hours.Maybe Who understands?

If your company has a specific niche relationship to time, I welcome you to figure it out on your own. Don’t ask your readers – they’ll most likely inform you to email less just due to the fact that they dislike spam. Test it. Experiment with various times and see what leads to sales.

But for the majority of organizations, the timing does not matter a lot.

The point, which I’ve invested over 600 words making, is this isn’t worth thinking of too tough. It’s little potatoes. Get your deal and your message right, and whatever else forms.

I’ve just composed a post about this due to the fact that a lot of folks question it. So question say goodbye to.


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